Training to Fail

When asked why General Motors is only worth $22 billion and Toyota is worth $150 billion, the leader of G.M. didn’t hesitate. He said; “for twenty years we’ve been training our people to be managers while Toyota has been training their people to be workers.” Nowhere is this failed strategy more obvious than in Network Marketing. Instead of guiding their people into recruiting and retailing, many leaders are churning out managers and trainers by engaging in those activities themselves. Nobody prospers when leaders train. In fact, companies don’t pay distributors to train, teach or lecture. Yet, that very behavior is being duplicated all over North America. Many outside consultants are doing everything they can to encourage distributors to attend speeches, seminars and teleconferences on a regular basis.

Never before have so many Network Marketers earned so little and trained so much. When we created, the purpose was to teach people how to recruit and retail their way to millions. By bringing out a new book and CD every three months, we teach people to learn our strategies quickly, then apply them. One company leader caught on real quickly and made our training available to his entire organization. Only five percent enrolled in The Holy Grail but immediately his organizational growth began to average 35% per month. Another company leader started using our material as his official training format and launched a city-by-city tour to teach our first volume. His people started duplicating that training process and now he has a huge group of great managers who are training to fail. In fact, his check growth has been very small. Why? Because Networkers are paid to recruit and retail, not train.

Network Marketing is suffering from the same problem as the automotive industry. Asians in MLM are experiencing explosive growth by recruiting, while North Americans are stagnant because they insist on training. What’s worse is that alleged experts are encouraging distributors to spend their time in forums, lectures, teleconferences and hotel training sessions. Why? Because the more money distributors pay to train, the more money consultants earn.

Our commitment to you is simple. We’ll give you the best training available and encourage your people to recruit and retail. We will limit the training to one book and three CD’s four times a year, and teach your people to work instead of manage. Instead of training to fail, we will teach your group how and why they must work to succeed. Even better, we will free leaders up to go back to work building a huge group instead of training a bunch of managers. Remember, we are paid to train, you aren’t. And we have not only achieved the huge monthly checks ourselves, but we’ve also interviewed the big-big money Networkers and we know exactly what they did to earn the mega bucks. You’ll learn those proven strategies from The Holy Grail.

The myth of “duplication” created back in the eighties, continues to plague our industry and keep people in mediocrity. Success will depend on your ability to select, from among a buffet of choices, those strategies most compatible with your skill sets, personality and experience. Above all else remember this, none of us has the time to waste memorizing “one-size-fits-all” canned training techniques. Nor do Networkers have the luxury of pretending that we inhabit an island of unlimited prosperity in a sea of poverty. The greatest minds in business, science and technology all agree that we have about 12 years to create ultra-wealth or in all likelihood we’ll be applying for food stamps.

I urge everyone to stop training to fail. If you enjoyed my book “Your First Year In Network Marketing,” you’ll love The Holy Grail of Network Marketing. Although my book continues to sell in record numbers all over the world, it is, unfortunately, obsolete as a training manual. It’s time to get down to business and go back to work. Over the next four years we’ll roll out everything you and your people need to know. The question is: are you going to apply it, or teach it?

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