EI (Epistemic Irrationality) Factor #1
Rational adults join stupid companies because total strangers, family members or friends with no verifiable credentials ask them to do so.
I have no idea why rational adults who read labels on virtually everything they eat or drink will buy a business kit and join an MLM company under any relative who calls them even if that relative has never held a job higher than assistant manager of Arby’s.
Some prospects will actually quit good jobs to follow failures with zero business experience into really stupid companies. What’s the solution?
If anyone contacts you about a “big money, free-time MLM opportunity,” ask him or her to either verify their own credentials or put you on the phone with a leader who is making the big money.
If he can’t, you’ve got a problem. Either no one is making the big money or they will not be accessible to you. In either case, you’re hooped.
MLM is a team sport. Without access to a successful coach or competent owners, no team can possibly compete no matter how many individual stars are on the team. The same thing is true in MLM. Without credible mentoring you cannot “luck” your way to $100K a month, no matter how talented you are.
If, on the other hand, you can gain access to company leaders or if your friend or relative has a great track record in the industry, move to the next step of due diligence. Whatever you do, don’t abandon your due diligence yet if you can be mentored by a true expert because that’s one of the most important elements of MLM success.
But remember, even if you gain access to competent leaders, that’s just the beginning. Warren Buffet and Bernie Madoff are both financial planners and investment experts. Let’s just say that one of them is eating a lot more macaroni and spam than the other!
‘Sup W’ Dat? They both managed billions for other people.
Stay tuned for Part Three…