I grew up in Missouri farmland where I thought riches were a bicycle and two clothespins that held
playing cards to the spokes so that my bike sounded like a motorcycle (at least in my mind). When
bleeding madras shirts were “in,” Mom made me one, but the sleeves were too short, so I added to
my concept of riches a store-bought madras shirt that had sufficiently long sleeves.
Of course, in my twenties, the goals became greater, but the thought of earning $100,000 or more
per month never entered my head. Therein lies the first problem. Most of us can never profit from
the unlimited income potential of networking because our primary needs are met by an income of
substantially less than a million dollars a year. Personal goals involving material wealth are seldom
One of the most frequent questions I encounter at lectures is why so few people in my former
organization earned as much as I did. Was it because I was better skilled or was it because my
business building system cannot be duplicated? It was neither. The reason was that, shortly before
I became involved in network marketing, I created, for the first time in my life, a meaningful goal
bigger than myself. My associates couldn’t imagine such huge goals.
I met a guy in Austin who had figured out a way to help poor people and prisoners escape alcoholism
and drug addiction. That excited me. Addiction had become such a big business that only those with
a good health plan or $25,000 were admitted into treatment. Yet a huge percentage of homeless
people and felons are addicts and have no place to turn. Without the goal to fund that project, I could
have quite easily stopped working when my income was $6,000 a month. Instead, I kept building
until I was earning enough money to do some good. The first logical reason for creating a meaningful
goal far beyond our own personal needs is that most of us will stop short of our potential once our
primary needs have been met.
Material possessions do not bring joy or fulfillment. Most people who have never experienced
the problems of a gilded cage argue about that point. People tell me; “Gee, Yarnell, I’d like to
experience that problem just once.” That’s because they haven’t.
In the final analysis, you will ultimately be just about as happy as you make up your mind to be, at
whatever your income level. It will have absolutely nothing to do with money or things. If your
marriage stinks, a new boat or car won’t change the smell. If you’re drinking too much and you
move to a bigger home, you’ll simply have more rooms in which to be drunk. If your dad hates you
and you give him a trip to Bermuda, he’ll hate you from the island. If you aren’t spending quality
time with your children and you give them new sports cars, you’ll never spend any time with them.
Nothing brings more real fulfillment than creating and achieving meaningful goals designed to
unselfishly help those who can’t help themselves or those who truly need the help. The recognition,
even if it is anonymous, is beyond your wildest dreams.
The fact is, if you can’t figure out some specific motives for earning a million dollars or more a
year through a network marketing opportunity …you never will. You simply won’t summon the drive and the passion to fulfill the goal. Nearly everyone has some passion, some pet interest that can be of benefit to others. Look around our world and pick something about which you can become passionate. Initially you may want to just determine a dollar amount to stick in a special account for the specific purpose of eventually helping others. But don’t wait long to identify specific goals.
While it’s virtually impossible to invest $30,000 a month intelligently, it’s easy to give away that
much anonymously. The more personally passionate you are, the better the goals will be. Trust me.